For The Culture

The mission was simple - get people to remember UT by Uniqulo as a curator of pop culture. So we popped up in the most unexpected, highly visible places in culture to remind people that when you wear UT, you’re wearing the moment.

Recommended Culture

Normally when you’re buying a T shirt, the website will automatically recommend other suggestions. So we decided to disrupt this space by recommending cultural events instead. Using GEO location, people will get tailored recommendations.

Made at TBWA/Chiat/Day

Creative Director: Matthew Woodhams-Roberts

Copywriters: Corrine Vance, Emily Frederick

Art Directors: Gaia Gallinaro

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