Robinhood
New app. New Rules.
Majority of us have been left out of the investment game. Too many fees, too many traditions, and too many boys in suits taking most of the cut. Robinhood dreamed of a world where everyone is plugged into the money class. So they created a brokerage app that only costs $1 to start investing. To change the game, they had to rewrite the rules by following none. Check out the pitch work that won them over.
SuperBowl Stunt
We convinced Robinhood to dump their entire media budget out from a plane. That way people can use those dollars bills to start investing. Robinhood’s social media channels will go dark in anticipation. The event will be live streamed on the day of the stunt.
Inverse ATM
More than just an ATM, the inverse popup machines can take your money and make investments through Robinhood.
Own what you wear
Let’s transform labels we all know and love into their stock symbol. So when people see their favorite brand out in the world, they’ll remember that brand that there is always an opportunity to invest.
Made at TBWA/Chiat/Day
Copywriter: Corrine Vance
Art Directors: Gaia Gallinaro
Creative Director: Doug Menezes
Chief Creative Officer: Renato Fernandez